Italy’s Biggest Gym Brand Rolls Out AI Personal Training

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FitActive has partnered with Zing Coach to add AI coaching to its existing app across 192 clubs, reaching a potential audience of more than 500,000 members. Staff access began this week, with member access expected over the coming weeks; pricing has not been disclosed.

FitActive, described in the source report as Italy’s largest gym chain, has partnered with Zing Coach to bring AI-powered training to members across 192 clubs. The rollout could reach more than 500,000 members and support over 2,000 personal trainers, with the technology built into FitActive’s existing app rather than offered through a separate download.

The rollout began with FitActive staff this week, according to a LinkedIn post by Zing Coach CEO Anton Marchanka. Members are expected to gain access over the coming weeks. The source report does not give a precise launch date for member access or say whether the rollout will happen at once or in stages.

Through the app integration, members are expected to receive personalized workout plans and guidance related to nutrition and recovery. Recommendations are designed to respond to a member’s goals and progress. The service is intended to support exercise in a FitActive club, at home or during independent workouts, according to the report.

FitActive’s existing app will host the technology, so members will not need to download another app or create a separate account to use it. The companies have not disclosed whether access will carry an additional fee, or explained the specific features available at launch. The partnership is also described as supporting more than 2,000 personal trainers, though details of how trainers will use the system were not provided.

AI Coaching Moves Into FitActive’s App

The deal puts Zing Coach’s technology in front of a large gym membership base through a familiar channel. FitActive says members will not need another app or a separate account to use the integrated service. Whether that convenience translates into sustained use or stronger member engagement has not yet been reported.

For FitActive, the rollout adds digital workout and wellness guidance to its club offering, including for members exercising away from its facilities. The service is presented as a way to personalize recommendations. The report says the partnership supports more than 2,000 personal trainers, but does not provide further details about their role.

The partnership also extends Zing Coach’s commercial work with gym operators. Reaching a potential audience of more than 500,000 members gives the startup a sizeable distribution opportunity, but that figure describes FitActive’s membership reach, not confirmed users of the new service.

Zing Coach’s Gym Partnerships

Zing Coach has been positioning its platform as a tool for gyms seeking to offer personalized digital coaching. Earlier this year, it partnered with New York Sports Club to launch Myco, an AI-powered coaching service with personalized workouts, progress tracking, fitness assessments and nutrition guidance.

According to the source report, Myco launched in April at $15 per month after a free 30-day trial, separate from NYSC membership dues. FitActive’s arrangement differs in that Zing Coach’s technology is being integrated into the chain’s branded app. The Myco price does not establish what FitActive members will pay; no FitActive fee has been announced.

“The staff rollout began this week, with member access expected over the coming weeks.”

— Anton Marchanka, Zing Coach CEO, in a LinkedIn post cited by Athletech News

Pricing and Launch Details Await

Member pricing is undisclosed, and the companies have not said whether AI coaching will be included in FitActive membership or sold as an add-on. The exact date when members can begin using the service, its launch feature set and whether access will be phased across the network are also unclear.

The source report describes personalized guidance for workouts, nutrition and recovery, but gives no detail on how recommendations are generated or what data members must provide. The report says recommendations are intended to adapt to members’ goals and progress. It also describes the partnership as supporting more than 2,000 personal trainers, without specifying how trainers will use the system.

Member Access Rolls Out Soon

The next reported step is expanding access from FitActive staff to members over the coming weeks. FitActive and Zing Coach have not announced a more precise schedule. Further details to watch for include whether members pay an extra fee, which coaching functions are available at launch and how trainers will work with the platform.

The confirmed development is the partnership and planned app integration. The source report does not provide information about member uptake or fitness outcomes.

Key Questions

What has FitActive announced?

FitActive has partnered with Zing Coach to integrate AI coaching into the gym chain’s existing app across 192 clubs.

When will members get access?

Staff access began this week, and member access is expected over the coming weeks. No exact date has been announced.

Will the service cost extra?

That has not been disclosed. The companies have not said whether FitActive members will pay an additional fee.

What will the AI coaching offer?

The planned service includes personalized workout plans and guidance on nutrition and recovery, with recommendations intended to adapt to a member’s goals and progress. The full launch feature set has not been specified.

Do members need a separate app?

No separate download or account is planned: the technology will be integrated into FitActive’s existing app, according to the source report.

Source: rss