TL;DR
Get workout gear delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
LA Fitness says its Pilates by LA Fitness network has reached 200 studios, about two and a half years after the reformer-based concept launched. The studios operate inside existing clubs across 16 U.S. states and Canada, while other gym chains are testing or planning Pilates offerings.
LA Fitness has opened its 200th Pilates by LA Fitness studio, reaching the milestone about two and a half years after launching its reformer-based program, according to the company. The studios span 16 U.S. states and Canada, placing the Fitness International-owned chain ahead of several traditional gym operators that are now testing or expanding Pilates offerings.
The company has added dedicated Pilates spaces within its existing clubs rather than building a separate chain of boutique studios. Members can use reformer equipment alongside the gyms’ other facilities, including strength equipment, cardio and group fitness. Athletech News reports that LA Fitness has not heavily promoted the rollout.
Pilates by LA Fitness uses Balanced Body reformers and combines Pilates principles with athletic and functional movement, according to the source report. The operator presents the format as a way for members to add specialized reformer training to their existing gym routines. The source does not provide information on pricing, class capacity, studio-level utilization or the number of members using the program.
Fitness International President of Club Operations Jill Hill said the studios had generated excitement in the clubs and described the member response as rewarding. That characterization is the company’s assessment; no attendance figures or member survey results were included in the source material.
A Head Start Inside Existing Clubs
The milestone reports that LA Fitness has added a boutique-style service through its existing club network. The source report describes the operator’s 200 studios alongside rival initiatives that include pilots, limited launches and future rollout plans, though it does not establish a full industry ranking. The announcement places the concept among the Pilates offerings now being pursued by gym chains.
For members, the model offers access to reformer Pilates in a familiar gym setting, potentially alongside other workouts under one roof. The source does not say whether Pilates classes require an added fee or reservation, so the actual cost and access may vary by club. For competitors, LA Fitness’s scale is a sign that Pilates is moving beyond standalone boutique operators and into the service mix of general-purpose gyms.
The 200-studio count does not establish the concept’s profitability or its effect on member retention. Those outcomes depend on measures such as participation, operating costs and whether members pay extra—figures that were not provided. The milestone confirms rollout scale, not financial performance.
As an affiliate, we earn on qualifying purchases.
Rivals Build Their Own Formats
LA Fitness launched the reformer-based concept roughly two and a half years before the reported milestone. Its approach has been to install dedicated studios inside existing clubs, rather than make a separate Pilates business the public face of the company’s expansion. The source report describes this as a relatively quiet rollout, although it does not give a complete opening schedule or identify every location.
Other gym chains are pursuing the same broad opportunity at different stages. 24 Hour Fitness has been testing its video-led Reformer24 concept in Southern California as part of a club modernization effort. Crunch Fitness has launched Reform Pilates, with dedicated studios planned at 20 clubs. EoS Fitness is piloting reformer Pilates in Las Vegas, Tempe and Houston, with a broader rollout planned for 2027, while Vasa Fitness has introduced Studio Pilates and also plans a wider rollout in 2027. Amped Fitness has introduced its Aura Pilates concept.
These initiatives are not all equivalent in scale or status: some are pilots or plans, while LA Fitness’s announcement concerns studios already opened. The comparison is based on the source report and does not establish a full industry ranking across every gym operator.
As an affiliate, we earn on qualifying purchases.
Use, Pricing and Returns Remain Unknown
The announcement establishes the number and geographic reach of the studios, but does not provide class attendance, member participation, pricing or financial results. It is not clear how many sessions each location offers, whether access is included in standard memberships, or whether members pay separately. The source also does not identify the full list of participating clubs.
Nor does the 200-studio figure show whether the format is profitable or how it affects membership growth and retention. The rival chains’ plans may change, and the source material does not report comparable studio counts for every operator. Claims about the format’s commercial success should therefore be distinguished from the confirmed rollout milestone.
As an affiliate, we earn on qualifying purchases.
Expansion Plans Face Member Demand
The next measurable developments will be whether LA Fitness adds more studios and whether the other chains move their announced pilots and plans into broader operations. EoS Fitness and Vasa Fitness have cited 2027 for wider rollouts; Crunch has described a plan for studios at 20 clubs. The source report does not give a date for further LA Fitness openings.
More detail on class access, pricing, attendance and club coverage would help show how the format is working beyond its footprint. Until operators publish those figures, the clearest confirmed comparison is that LA Fitness has announced 200 open studios while several rivals remain in testing or planned expansion stages.
As an affiliate, we earn on qualifying purchases.
Key Questions
How many Pilates by LA Fitness studios have opened?
LA Fitness announced that it had opened its 200th studio. The source report says the locations span 16 U.S. states and Canada.
What equipment and training does the concept use?
The studios use Balanced Body reformers and combine contemporary Pilates principles with athletic and functional movement, according to the source report.
Is Pilates by LA Fitness included in a standard membership?
The source material does not say whether classes are included in membership or carry a separate fee. Pricing and access terms may depend on the club.
Which other gym chains are adding reformer Pilates?
The report describes initiatives from 24 Hour Fitness, Crunch Fitness, EoS Fitness, Vasa Fitness and Amped Fitness. Their programs range from regional tests to announced wider rollout plans.
Does the 200-studio milestone prove the concept is profitable?
No. The studio count confirms the scale of the rollout, but the source provides no revenue, cost, attendance or profitability data.
Source: rss
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.
