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Mark Mastrov and 24 Hour Fitness are developing Founders Club, a premium gym planned for Summerlin, Nevada. The reported $10 million, 45,000-square-foot club is expected to open early next year, with pre-opening memberships listed at $59.99 to $99.99 a month. The plans include strength training, recovery services and a medical spa.
Mark Mastrov and 24 Hour Fitness are developing Founders Club, a premium gym concept planned for a 45,000-square-foot site in Summerlin, Nevada, combining strength and group training with recovery services, a medical spa and social programming. The club is expected to open early next year, and pre-opening memberships are listed at $59.99 to $99.99 a month, according to Athletech News.
The planned club is at 9200 W. Sahara Ave. and is reported to represent a $10 million investment. Its design includes about 25,000 square feet for free weights and strength equipment, with 12 lifting platforms, a functional-training turf area, a lower-body training zone and a posing room. Other areas are planned for cardio machines, selectorized weights and group classes including Pilates, yoga, Zumba and Les Mills Bodypump.
Founders Club is also expected to include a recovery lounge with hyperbaric chambers, red-light saunas, massage chairs, pelvic-floor chairs and cold-therapy wave chairs, along with a large sauna and cold room. A medical spa offering IV therapy, a juice bar and a social cafe with lounge seating are part of the plan. The venue will also have a DJ booth and 100-inch televisions, according to the report.
The company says member programming will include morning coffee sessions, run clubs and recovery nights. Mastrov described the concept as a club built around both equipment and personal connections.
Founders Club puts a specific question to 24 Hour Fitness: whether a gym can combine extensive strength equipment and recovery amenities with social features while keeping monthly dues below the prices commonly associated with luxury fitness clubs. The announced starting price of $59.99 a month gives prospective members a figure to compare with other gym options, though the price alone does not establish what services each membership tier will include.
The project also shows how the company is positioning itself as it invests in selected facilities and explores new formats. For members, the practical issue will be whether the promised equipment, spa services and programming are available as described, and whether any amenities carry extra costs or restrictions. Those details have not been provided in the source report.
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Mastrov’s Return to 24 Hour Fitness
Founders Club is described as the first new concept Mastrov has introduced since regaining control of 24 Hour Fitness. He reacquired the chain in January with private equity firm LongRange Capital and became interim CEO in August after Karl Sanft left. The chain has about 240 clubs, down from a reported peak of 420, according to Athletech News.
Separately, the company announced an effort to invest more than $100 million in upgrades at selected clubs. The planned improvements include expanded strength areas and Recovery24 equipment, as well as Reformer24, a lower-cost Pilates offering. Founders Club is a distinct concept rather than a description of changes that will be made across every 24 Hour Fitness location.
Summerlin is also attracting other fitness and wellness businesses. Athletech News reports that Pvolve and Mark Wahlberg’s Municipal Gym are planning Nevada openings there. Founders Club will enter a market that already includes operators such as Life Time, Orangetheory, Circuit Fitness, Kilo Club and Powerhouse Gym.
“This location and facility in Las Vegas is something special.”
— Mark Mastrov, as quoted by Athletech News
Opening Details Still Pending
The announcement describes Founders Club as planned to open early next year, but does not give a specific opening date. The source report does not detail what each pre-opening membership tier includes, whether recovery and medical-spa services cost extra, or which services will require appointments or eligibility screening.
The source report attributes the project cost and membership rates to its reporting. It does not provide further details on enrollment terms, cancellation policies or service prices.
Memberships and Construction Milestones
Prospective members are expected to be able to register for Founders’ memberships beginning in November, according to Athletech News.
The reported target opening is early next year. The source report does not give a specific opening date or further details about the club’s operating schedule.
Key Questions
Where is Founders Club planned?
The club is planned for 9200 W. Sahara Ave. in Summerlin, Nevada, in the Las Vegas area.
When is the gym expected to open?
The reported target is early next year. A specific opening date has not been announced in the source material.
How much will membership cost?
Reported pre-opening membership prices range from $59.99 to $99.99 a month. The available information does not explain which amenities are included in each tier or whether additional services cost extra.
What amenities are planned?
Plans include strength and cardio equipment, group classes, a recovery lounge, a medical spa offering IV therapy, a cafe and social programming. The company has not confirmed in the source material that every listed feature will be available at opening.
Source: athletechnews.com
