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HomeWell Care Services says it has sold 33 franchise deals so far in 2026, a record for the company, and is on track to finish the year with 40 new owners. CEO Crystal Franz says client acquisition has become more demanding as referral partners look for agencies that understand their business goals. The company is adding market data tools and considering further investment in dementia care.
HomeWell Care Services has sold 33 franchise deals so far in 2026, setting a growth record in the company’s history, according to Home Health Care News. The franchise home care provider is pursuing expansion while CEO Crystal Franz says attracting clients has become trickier, requiring agencies to better understand what referral partners need.
Burkburnett, Texas-based HomeWell provides companion care, personal care and specialty care through its franchise network. Franz told Home Health Care News that the company is on track to finish 2026 with 40 new owners. That figure is a forecast, while the 33 deals sold so far is the reported year-to-date total.
Franz said referrals still depend on relationships, but agencies need to show how their services align with partners’ goals, including concerns such as hospital readmission rates. She said agencies need to understand referral partners’ needs and business goals and explain how they can work together. HomeWell also earned a place on the 2026 Inc. 5000 list, its sixth consecutive year on the ranking, according to the report.
The company’s stated growth strategy has three parts: franchise development, growth among existing owners and bringing in new owners. Nine months after private equity firm Main Post Partners acquired HomeWell, the company has also begun initiatives tied to its investment, including an exclusive partnership with Trella Health. Franz said the partnership gives franchisees access to healthcare market intelligence about local referral opportunities.
Growth Depends on Local Referrals
HomeWell’s results show that selling franchises and converting local demand into clients are related but distinct challenges. New owners may expand the company’s reach, while each agency still needs to build referral relationships and demonstrate how its services can help partners meet their objectives. Franz’s comments suggest that understanding local market needs is a growing part of that work.
HomeWell’s planned use of market intelligence is intended to help franchisees identify local opportunities and make more data-informed decisions. The source report does not quantify the partnership’s effect on client volume or business performance.
The company is also considering how specialized services may distinguish its agencies. Franz identified dementia care as an area for further attention as the company looks at support for clients with Alzheimer’s disease and dementia. Those plans could affect caregiver recommendations, programs and the role of care managers, though no specific rollout or timetable was announced.
New Ownership and Expansion Plans
HomeWell’s reported sales figure follows its acquisition by Main Post Partners nine months before the report. Franz said the investment has helped the company launch initiatives and consider technology that can provide more insight into home care markets. The report does not give the acquisition price or describe the investment terms.
Franz said HomeWell sees room to add franchise locations and described the business as having significant “white space” compared with competitors. That is her assessment of the company’s expansion opportunity, rather than an independently measured estimate of available markets. She also said the company’s mission-focused service model appeals to prospective owners.
HomeWell already has an Alzheimer’s and dementia care support program. Franz said the company will continue to examine ways to support clients and agencies in this area. Possible steps she mentioned include new brand programs and specific licensure recommendations for caregivers; she did not say that either measure has been adopted.
““They’re not falling on your doorstep.””
— Crystal Franz, HomeWell Care Services CEO, speaking to Home Health Care News
Client Results and Care Plans
The report gives HomeWell’s franchise deal count but does not state how many deals have opened, how many clients they serve, or how client acquisition has changed in numerical terms. It provides no baseline, time window or quantified comparison for the claim that acquiring clients has become trickier. Franz’s comments describe the company’s experience and approach.
It is also unclear how much the Trella Health partnership will change referral activity or client numbers, and the report does not give a schedule for new technology investments. HomeWell has not announced a new dementia care program or caregiver licensing recommendation. The scope, timing and cost of any added dementia support remain unsettled.
Tracking Owners and Care Initiatives
HomeWell is aiming to finish 2026 with 40 new owners, according to Franz. The year-end figure will show whether the company reaches that stated target; the source report does not specify when any further sales milestones will be reported.
The company also plans to use market intelligence from Trella Health and invest in platforms that Franz said could support more data-informed decisions. HomeWell’s next steps on dementia care may include evaluating additional brand programs or caregiver recommendations, but the company has not set out a timetable. Franchisee data tracking is a stated priority as HomeWell expands specialty care and works to improve client acquisition.
Key Questions
How many franchise deals has HomeWell sold in 2026?
HomeWell reported 33 deals sold so far in 2026, a record for the company’s history, according to Home Health Care News.
How many new owners is HomeWell targeting this year?
CEO Crystal Franz said HomeWell is on track to finish 2026 with 40 new owners. That is the company’s stated outlook, not a completed year-end result.
Why does HomeWell say client acquisition is harder?
Franz said referral partners want agencies to understand their business goals, including issues such as hospital readmission rates. She described client referrals as relationship-based but requiring more targeted partnership work.
What is HomeWell doing to support local referrals?
HomeWell has an exclusive partnership with Trella Health, which Franz said gives franchisees access to healthcare market intelligence about their local referral landscape.
Has HomeWell announced new dementia care services?
No new service or launch date was announced in the report. Franz said the company may consider additional programs or caregiver recommendations and already has an Alzheimer’s and dementia care support program.
Source: rss
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