World Gym Plans 30 Thailand Clubs As Global Fitness Giants Target Market
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World Gym says it plans to open 30 clubs across Thailand over the next five years and has leased a site for its second Bangkok location. The planned S-Oasis club is scheduled to open in the first quarter of 2027; the company is also preparing its first Thai club and plans to bring Hyrox events to the country.

World Gym plans to open 30 clubs in Thailand over the next five years, adding the Taiwan-based operator to a growing group of international fitness brands targeting the country. The company has signed a lease for a second Bangkok location at S-Oasis, with the more than 32,000-square-foot club scheduled to open in the first quarter of 2027.

The S-Oasis club will be located in a commercial and office development owned by Thai real estate company Singha Estate. World Gym says it intends to serve office workers, corporate tenants and residents in the surrounding area. The lease marks a second Bangkok commitment as the company prepares to open its first Thai location at Imperial World Samrong in the Bangkok metropolitan area.

According to World Gym, the Samrong club attracted more than 1,000 presale members in two weeks after presales began in late September. The report does not provide a year for that September date. The figure is a company-reported early sign of demand, not a measure of the club’s eventual membership or long-term performance.

World Gym also plans to extend its partnership with Hyrox, a fitness racing brand, from Taiwan into Thailand later this year. The company cited Hyrox Bangkok’s attendance of more than 17,000 athletes in March. The source report does not specify the year for that event. World Gym is Hyrox’s largest gym partner in the Asia-Pacific region in Taiwan, according to the report.

At a glance
announcementWhen: Announced in the source report; the S-O…
The developmentWorld Gym announced a five-year plan for 30 Thailand clubs and signed a lease for a second Bangkok site at S-Oasis.

International Chains Compete for Thai Members

World Gym’s plan puts it among several overseas operators seeking a foothold in Thailand, increasing competition for members, suitable commercial sites and local partners. The company is targeting a market it describes as having relatively low gym penetration, alongside rising consumer spending power and greater interest in fitness. Those are the company’s stated reasons for expansion, rather than independently quantified market findings in the report.

The scale of the plan is consequential: 30 clubs in five years would require a sustained rollout beyond the two Bangkok locations identified so far. World Gym has described Thailand as a potential base for growth across Southeast Asia, but the announcement does not establish that further regional openings are approved or scheduled. For consumers, the immediate developments are new facilities and fitness programming; the effects on prices, access and local competition remain to be seen.

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Thailand Joins World Gym’s Regional Push

World Gym’s expansion follows its growth in Taiwan, where it operates 142 locations and is the country’s largest fitness chain, according to the source report. In 2024, Taiwan-based World Gym Corporation acquired World Gym International, giving it ownership of the global brand and operating rights. The company oversees a franchise network of 298 locations across 10 countries, the report says.

Other international brands have also announced Thai growth plans. GymNation said it plans to open more than 20 locations in the country over three to five years, starting with a 40,000-square-foot Bangkok flagship expected in early 2027. Club Pilates, owned by Xponential Fitness, signed a master franchise agreement in 2025 to develop 20 studios in Bangkok and Chonburi Province; the report says its first Bangkok studio opened earlier this year. These plans show that World Gym is entering a market where competitors are also pursuing multi-site expansion.

“We have ambitious plans for Thailand and see the market as our beachhead for growth across Southeast Asia.”

— John Caraccio, president of World Gym Corporation

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Buildout Pace and Demand Remain Open

The company has announced a 30-club target, but has not provided a location-by-location schedule, the planned mix of company-operated and franchised clubs, or details on investment and financing. The report identifies the first two Bangkok sites but does not say where the remaining locations would be or when they would open.

It is also not clear how many of the planned clubs have secured leases or other approvals. World Gym’s presale figure is company-reported, while the source does not provide a method for comparing it with other openings. The timing of the Samrong launch and the year attached to the September presales and March Hyrox event are not specified in the report.

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Watch for Site and Opening Dates

The next stated milestone is the opening of World Gym’s first Thailand club at Imperial World Samrong; the source report does not give a confirmed opening date. The S-Oasis location is scheduled for the first quarter of 2027. World Gym also says it intends to extend its Hyrox partnership into Thailand later this year, though it has not announced specific event dates or locations.

Further announcements about leases, cities and opening schedules will show whether the company can move from its national target to a defined rollout. Until then, the 30-club figure remains a company plan, not a completed expansion.

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Key Questions

How many clubs does World Gym plan to open in Thailand?

World Gym says it plans to open 30 clubs over the next five years. The company has not published a full list of sites or a detailed opening schedule.

Where will World Gym’s second Bangkok club be?

The company has leased space at S-Oasis, a Singha Estate commercial and office development. The club will cover more than 32,000 square feet and is scheduled to open in the first quarter of 2027.

When will World Gym’s first Thai location open?

World Gym is preparing to open its first Thailand club at Imperial World Samrong. The source report does not provide a confirmed opening date.

Is World Gym bringing Hyrox to Thailand?

World Gym says it plans to extend its Hyrox partnership into Thailand later this year. Specific event dates and locations have not been announced in the source report.

Are other international fitness brands expanding in Thailand?

Yes. GymNation has announced plans for more than 20 locations over three to five years, while Club Pilates has a franchise agreement to develop 20 studios in Bangkok and Chonburi Province.

Source: rss

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